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September 20, 2023 08:30 ET | Source: Winterberry Group

New Research on U.S. Direct Mail Underscores Addressability, Measurability and Personalization Attributes of This Original Performance Media Channel

NEW YORK, Sept. 20, 2023 (GLOBE NEWSWIRE) -- While other traditional media channels are declining—and marketers wrestle with higher costs and challenges associated with the addressability of certain...