Jacada Officially Trademarks "Change the Channel, Keep the Customer"

ATLANTA, GA--(Marketwired - July 27, 2016) - Jacada Ltd. (OTCQB: JCDAF), a leading global provider of customer experience technology designed to simplify the interaction between businesses and their customers, announced today that the phrase "Change the Channel, Keep the Customer" is more than a catchphrase -- it is a trademarked commitment to providing companies digital transformation tools in an omnichannel customer environment.

Today's customers have multiple channels of communication by which they reach the companies that they do business with, and it is completely their choice as to which one to use. When companies don't ensure that customer data is accessible in all channels, each customer contact is treated as a new request even when the customer recently contacted the company on a different channel. Jacada's trademarked phrase "Change the Channel, Keep the Customer" speaks on how Jacada technology solutions are designed to solve this problem. Jacada's Visual IVR, Omnichannel, and Interaction Platform solutions are all supportive of this trademarked phrase.

Visual IVR provides a personalized experience with real time customer information and is easily accessible by customers from any mobile device or website, with or without an app. Sought after by successful companies across multiple industries, Jacada Visual IVR provides consistency for customers switching between communication channels while simultaneously providing collaboration tools that reduce back office support requirements. Customers receive an omnichannel customer experience that is easily developed by business users using Jacada's Interaction Designer which allows the business user to construct the customer journey and pick up customer interactions in context whenever a customer "Changes the Channel."

"Our customers and potential customers understand that Jacada has grown far beyond just being a leader in desktop optimization," says Guy Yair, Co-Chief Executive Officer of Jacada. "This trademarked phrase was established as Jacada developed winning technologies that allow companies around the world to maintain consistent and contextual communication with their customers across all of the digital channels that they traverse."

About Jacada

Jacada Inc. enables organizations to deliver effortless customer self-service and agent assisted interactions by implementing cutting-edge mobile, smart device, and web based visual IVR solutions, as well as optimized agent desktops, and business process optimization tools. Customers can benefit from an improved customer experience at every touch point with the organization, whether at the contact center, on the mobile, the website, or at the retail store. Most Jacada deployments provide complete return on investment within the first three to seven months after deployment. Founded in 1990, Jacada operates globally with offices in Atlanta, USA; London, England; Munich, Germany; and Herzliya, Israel. More information is available at www.Jacada.com.

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