BEDFORD, Mass., Oct. 9, 2012 (GLOBE NEWSWIRE) -- SoundBite Communications, Inc. (Nasdaq:SDBT) joined the Customer Experience Professionals Association (CXPA), a global industry trade group whose members are responsible for creating and maintaining an overall positive customer experience – a vital objective for any organization that offers products or services for sale.
The CXPA supports the professional development of its members and advances the customer experience field by providing research and education, establishing standards, offering networking and career opportunities, promoting the industry and creating a better understanding of the customer experience discipline.
"For today's businesses, customer experience hinges on the ability to enable customers to personalize their interactions, and for companies to recognize and insightfully respond to customer behavior," said Jim Milton, president and CEO of SoundBite Communications. "As a new member of the Customer Experience Professionals Association, we have a forum in which we can accelerate the exchange and adoption of best practices that will guide the further evolution of customer experience as more companies use it to build stronger customer relationships."
Governed by a Board of Directors elected from its membership, the CXPA is led by customer experience pioneers Bruce Temkin, co-founder and chair, and Jeanne Bliss, co-founder and vice chair.
"We greatly appreciate SoundBite Communications' commitment to CXPA and the burgeoning customer experience industry," said Temkin. "The expertise of our membership base plays a leading role in the organization's ability to create a vibrant future for customer experience management."
A former Forrester Research analyst for 12 years, Temkin is the managing partner of the Temkin Group, and he is widely viewed as one of the leading experts in how large organizations can build differentiation with customer experience.
About the CXPA
The Customer Experience Professionals Association is a global, non-profit organization dedicated to the advancement of customer experience management best practices. It provides customer experience management professionals with educational and networking opportunities to help them succeed, and it facilitates the industry-wide advancement of the discipline of customer experience management. The CXPA's members include individuals who develop, manage, optimize, and envision how organizations interact with their customers. This community includes customer experience practitioners within companies, vendors who support customer experience efforts, and other stakeholders in the industry.
Founded in April 2011, the CXPA has more than 80 Corporate Members and nearly 1,700 customer experience professionals in its community. CXPA Gold Sponsors include Adobe, Confirmit, ForeSee, RightNow Technologies, SapientNitro, SAP America, Inc., SAS, Tealeaf Technology, Vivisimo, and Vovici, a Verint Systems Company. Clarabridge, Inc., Corsential, Mattersight Corporation, Medallia, and ResponseTek are CXPA Silver Sponsors. For more information, visit www.cxpa.org.
The CXPA logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=15099
About SoundBite Communications
SoundBite Communications, a leading provider of cloud-based proactive customer experience management solutions, enables organizations to build lifelong, profitable customer relationships across the full consumer lifecycle. It serves two global markets, the Hosted Contact Center and Mobile Marketing. Its solutions leverage the power of two robust platforms: SoundBite Engage, an interactive multi-channel communications platform providing integrated SMS, dialer, voice messaging, email and web communications; and SoundBite Insight, a preference management platform enabling intelligent, personalized communications. SoundBite powers nearly two billion customer interactions annually. Visit SoundBite.com for more information.
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SoundBite is a registered service mark of SoundBite Communications, Inc.
Customer Experience Professionals Association, CXPA, and the CXPA logo are trademarks of the Customer Experience Professionals Association.